Music Tech Startup MixLuv Releases Song Promoting Social Music Collaboration


MixLuv Records release first single “It’s Our Time” to increase awareness for “MixLuv”, and help demonstrate the power of musical collaboration.


New York, NY. On Tuesday October 21st the pop single “It’s Our Time” was released on MixLuv Records, in conjunction with New York City’s CMJ Music Marathon. The track includes an all-star lineup of musicians including, former EMI-Caroline recording artist and NYC songstress Lachi, Gary Nesta Pine of Wailers fame, award winning singer Shea Rose, Scott Sharrard from The Allman Brothers band, Omar, and other artists from across the globe.


The inspirational anthem is a battle cry for musicians everywhere to collaborate together. A real world collaboration, the song was produced to rally support for MixLuv’s Kickstarter campaign (, which will bring social music collaboration to life. Rather than having to seek each other out through print or legacy online forums, musicians, songwriters, and engineers will have the ability to meet, collaborate and centrally manage their world of music through the MixLuv platform.


This project was initiated by Ray Archie, CEO MiMFL, with the core mission of demonstrating the power of music collaboration, and the the positive influence music has on social change. 3PM Productions & MixLuv will be putting on showcases at CMJ on Thursday October 23rd and Saturday October 25th at the Gibson Showroom (formerly “The Hit Factory” studio), 421 West 54th Street, New York, NY 10019.  Some highlights include a special guest performance from GALA (Freed From Desire) who recently performed at the 2014 winter Olympics in Sochi, Blessing Offor who is currently on season 7 of the Voice, & The Blackfires who recently opened up for Aerosmith in Moscow.

Now available on iTunes, Spotify and YouTube